Helping organizations be the best version of themselves.

Services

Brand Strategy

What do you want your business to be known for beyond the product or service you provide? Do your strategies, messages and actions align with this vision? I help leaders identify gaps, strengths and opportunities to maximize the ROI on your brand building efforts.
Communications Strategy

Actions may speak louder than words, but words are pretty darn important. It’s not just what you say, but how and when you say it (and repeat it). I help leaders plan and execute communication strategies that drive change, inspire individuals and shape brand perceptions.
Culture Strategy

Many organizations identify their mission and values, and stop there. I help leaders ensure that the organization’s values are reflected consistently in business strategy, product and service development, and every employee or customer experience.

About Carol Chin-Fatt

Hi! I'm Carol, a seasoned consultant with a passion for driving organizational success. How do I do that? I start with your organization’s brand - who you are and who you want to be. I help leaders identify gaps and provide simple frameworks and strategies to maximize your brand’s potential.

Why Work with Me?
I have over two decades of experience working with a variety of organizations from global companies to not-for-profits and small businesses. I have been in progressive roles across brand strategy, marketing, communications (internal and external), organizational culture, business development and client services. I am a trusted advisor to the C-Suite, a dedicated mentor and coach, and a loyal teammate. My deep understanding of corporate reputation management and ability to foster partnerships across organizational boundaries allow me to spearhead transformative programs that drive sustainable growth.

What Makes Me Unique?
I am empathetic and tenacious, full of energy and passion. I have an unwaivering commitment to growth, authenticity, doing the right thing, and building long lasting social connections. I am your biggest cheerleader - I love to empower, support, and recognize others.

Expertise

Brand positioning, value proposition development, USP (unique selling point), consumer insights, high-impact multi-channel campaigns with measurable results
Internal and External: Executive, crisis, change management, culture, employee, customer, social, influencer, advertising, public relations
Purpose definition, corporate giving strategy, employee volunteer programs, authentic impact, culture manifestation
Culture statements, values identification, gap identification, design strategy and tools to implement, reinforce or drive change
Evaluation, strengths and opportunities identification, improvement strategies, implementation
Internal event management, new hire experience and onboarding, team building, employee feedback, talent development, performance evaluation, culture and experience improvement strategies